INTRODUCTION TO PPC WITH GOOGLE
ADWORDS AND BING ADS
[ENGLISH]
RELEASED EXCLUSIVLY
FOR SCENE USAGE ON
10.04.2017
[#DISC]
5 X 50 MB
[PUBLISHER] LYNDA
[RUNTIME ] 2H1M49S [LINK] https://is.gd/640DV
[LEVEL ] BEGINNER [TYPE] RETAIL
[ISO SIZE ] 277.456.896 B [CHKS] 38DDB3D1
[ON STORE ] 2017.04.10 [$$$$] 200000000000 DOLLAR
[DISKNAME ] keiso_litoppcwgaandbads
[HELD BY ] ADRIAAN BRITS
By adding pay-per-click (PPC) campaigns to your marketing
mix, you can more effectively connect your products and
services with potential customers who are browsing the web
in search of what you're offering. In this course, learn
the basics of PPC by discovering how to set up and manage
campaigns in two industry-leading PPC platforms?Bing Ads
and Google AdWords. Instructor Adriaan Brits begins by
diving into the basics of PPC advertising, providing an
overview of search and display advertising with targeting
methods. Next, he explains how to create advertiser
accounts and how to grant access to third-party users.
Then, he explains how to set up your first PPC campaigns in
Bing Ads and Google AdWords, and offers budgeting tips. He
also shows how to compose compelling ad copy that attracts
good quality scores, and goes into optimization. To wrap
up, he covers common challenges that you'll likely face,
along with some helpful solutions.
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