xREL.v3

[W4F PRESENTS]:
Paper.Giants.The.Birth.of.Cleo.Part1.WS.PDTV.XviD-W4F

[AIR DATE] 2011/04/17
[RELEASE DATE]: 2011/04/18

Genre: Docudrama

Description:
In early 1972, 30-year-old journalist and editor, Ita Buttrose and 35
-year old Kerry Packer, heir to what was then Australia's most
ruthlessly powerful and influential publishing family, got together to
create a magazine that became one of the most dramatic sensations
in Australian publishing history. CLEO went on to help define women,
Australia and the relationship between the two. Research and
marketing analysis showed the project would be a failure and the
magazine was vehemently opposed by the powerful head of the
Packer clan, the domineering Sir Frank Packer (known to his
employees as  God ), yet Ita and Kerry, knowing the consequences
of failure would be dire, decided to back their gut instincts anyway.

With courage and a stubborn belief in each other the odd couple
went for it, and the result was a magazine that not only surfed the
emerging 70s zeitgeist, but led the way in articulating for women a
new way of thinking about themselves and their place in cultural
Australia. Women readers found in CLEO a manifesto for a new
confidence and an argument against the entrenched patriarchy that
had for too long defined the relationship between the sexes. Filled
with intelligence, wit, and a  go for it' attitude, the fledgling CLEO
took off on its first issue, taking Kerry, Ita, and a hand-picked bunch
of iconoclastic staffers along for the ride. CLEO was a women's
magazine with a libido and a curiosity about almost everything...

Produced by John Edwards and Karen Radzyner, PAPER GIANTS:
THE BIRTH OF CLEO is a Southern Star Entertainment production in
association with Screen NSW, Screen Australia and ABC TV.
Executive Producer - ABC TV Head of Fiction, Carole Sklan.

http://www.abc.net.au/tv/papergiants

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