KEY ACCOUNT MANAGEMENT
[ENGLISH]
RELEASED EXCLUSIVLY
FOR SCENE USAGE ON
12.04.2017
[#DISC]
6 X 50 MB
[PUBLISHER] LYNDA
[RUNTIME ] 45M38S [LINK] https://is.gd/1dOSM
[LEVEL ] INTERMEDIATE [TYPE] RETAIL
[ISO SIZE ] 295.526.400 B [CHKS] E0B493F0
[ON STORE ] 2017.04.11 [$$$$] 200000000000 DOLLAR
[DISKNAME ] keiso_lkeyam
[HELD BY ] DREW BOYD
In order to grow and expand, a company must protect its
most important asset?its base of loyal customers. Some of
these customers require special attention in order to
retain them and acquire more business. In this course,
marketing professor Drew Boyd shows you how to determine
who your key customers are, and a strategy for managing
your customers and your organization. Drew dives into the
basics of key account management, explaining what it is,
why it's important, and how to tackle the key account
management process. He also shares how to select key
accounts, develop a key account strategy, hire and train
key account managers, and measure key account results.
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