Another exquisit release
Packt.The.Perfect.SEO.Audit.in.2018.Screaming.Frog.SEO.Spider-XQZT
Title: The Perfect SEO Audit in 2018: Screaming Frog SEO Spider
Publisher: Packt
Size: 2.9G (3052266943 B)
Files: 62F
Date: 07/21/2018
Course #: 9781789619546
Type: N/A
Published:
Modified: N/A
URL: www.packtpub.com/web-development/perfect-seo-audit-2018-screaming-frog-seo-spider-video
Author: Zach Miller
Duration: 3 hours and 2 minutes
Skill: N/A
Exer/Code: [X]
Installation:
Unpack that shit, run that shit
Notes:
Screaming Frog SEO Spider is a highly recommended site audit tool
that is a must-have for any serious SEO work! It indexes your
entire site and creates a spreadsheet of all your pages and their
SEO elements. Plus it finds broken links, bad tags and much
more.Before optimizing any website, it helps to have a big
picture view of the website. Screaming Frog is for indexing a
website with less than 500 pages. It works on PC, Mac or Linux. It
crawls through your whole website and creates a list of all your
internal pages. In this course. first, we index the whole
website and save the results as the before crawl. This is
helpful to demonstrate to a client what changes I have made to a
website in the future, by having a snapshot of the website
before I started. Site audit software is essential for any SEO
job. Second, we get the big picture of a website s SEO
elements and find what needs to be updated or fixed.
Screaming Frog SEO Spider collects the vital SEO elements for each
page during the crawl: title, description, keywords, H1, H2 and so
on. This makes it easy to examine the whole website and see what
needs to be updated. We just have to make sure that every page has a
unique title and descriptions using this tool and also see if the H1
tags are used and the meta keyword is not being abused. Then, we
review the lengths of the titles and descriptions and make sure
there aren t ones that are too long or too short. Third, we use it
to find and fix broken links within a website. Screaming Frog
makes it easy to find pages that are generating 404 errors and
then it shows you every page on the website that links to that 404
page so you can fix all the links. Additionally, it also shows you
301 redirects, so you can update internal links to point to the new
and actual location of the pages instead of being
redirected. One of Screaming Frog s website audit reports shows
external links and their HTTP status. This allows us to fix any 301
redirects and especially in links resulting in a 404 page.
Google may dislike websites with lots of bad out-going links and
also web pages with bad external links. Plus, broken links
frustrate visitors and reduce your credibility.